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WATD 95.9-FM is a radio station carrying local news and features for the South Shore of Massachusetts, with an adult contemporary music format. Founded and owned by local entrepreneur Edward Perry and licensed to Marshfield, Massachusetts, the station went live on December 6, 1977. WATD is one of those seemingly impossible ideas which actually worked and has now endured for over four full decades.
The idea for the station in Marshfield, Massachusetts emerged as the result of a prospecting trip Carol Ebert (now Carol Perry) and I made in December of 1972. We discovered an FM Channel then in use on Martha’s Vineyard could be used in a wide area of Cape Cod and the South Shore if the FCC would agree to assign a different frequency to the Vineyard station. Our mission on the trip was to try and guess which areas would offer the best chance for economic success five years later. (Five years is the average time it takes to bring a radio station from the “idea” to “broadcasting” stage). After touring a dozen towns we decided the Marshfield area held the greatest promise. In February, 1973 we filed the first round of paperwork with the FCC.